Poster Campaign: You can’t pause this track
Tell us a little about yourself:
I’ve always really loved art and I wanted to be an artist. When I started high school I found out about graphic design and really set my mind to developing my skills in graphic design. It’s an industry I am really interested in.
Do you use the Light Rail?
Yes, during the holidays mostly.
Tell us about a bit about your safety campaign:
I started with the slogan. I love puns – they’re a fun way to convey an otherwise serious message. I built the design around the slogan. I made a few versions of the poster, ending up with this design.
What inspired you to choose this message?
I decided to focus on headphone users because that’s what I often see when on the light rail or if I am driving or walking around the tracks.
What about the design do you think talks to people?
It’s eye-catching but you look and have to think about the meaning. I think images and messages resonate more with people when they have to draw meaning, rather than a straight forward message.
What do you think the most important safety message is for passengers?
The light rail can’t easily stop – pause your song and be aware rather than assuming that the Light Rail [driver] will be aware of you.